Blog | Tenor - Part 5

Dreamforce Ranks as the Must-Attend Enterprise Tech Conference

Salesforce.com’s Dreamforce conference has become the cloud computing event of the year — it has even surpassed Interop CES and Gartner Symposium as the must-attend enterprise tech conference. ... More >

Public Relations: Spam Isn’t a Strategy

The best public relations strategies require action. They are purposeful campaigns that involve timelines and specific tasks. But companies shouldn’t confuse movement for action. ... More >

The Power of Storytelling: If You Think It Sounds Like Lying, Think Again

Storytelling sounds like lying, but it's not. It's a deeply human way of understanding abstract facts, figures and events. It is also powerful and necessary. ... More >

Another Unicorn is Born: Snapchat and the Billion-Dollar Valuation Milestone

Recent research by Cowboy Ventures shows that only four internet companies per year for the past decade have reached the billion-dollar valuation milestone. Those that reach that milestone ... More >

Why Great PR Comes from the Entire Company, Not One Department

At its best, public relations is the outward facing part of your business, which means anybody who interacts outside of the company’s four walls is ... More >

Technology is Turning Public Relations into a Revenue Center (Rather Than a Cost Center)

For years public relations has been positioned and sold like an art, but today’s technology allows businesses to truly measure and analyze results. Going forward, ... More >