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Dreamforce Ranks as the Must-Attend Enterprise Tech Conference

Salesforce.com’s Dreamforce conference has become the cloud computing event of the year — it has even surpassed Interop CES and Gartner Symposium as the must-attend enterprise tech conference. ... More >
By Matthew ,  December 11, 2013
Image: Avoid Sending Out Spam

Public Relations: Spam Isn’t a Strategy

The best public relations strategies require action. They are purposeful campaigns that involve timelines and specific tasks. But companies shouldn’t confuse movement for action. ... More >
By Matthew ,  December 4, 2013

The Power of Storytelling: If You Think It Sounds Like Lying, Think Again

Storytelling sounds like lying, but it's not. It's a deeply human way of understanding abstract facts, figures and events. It is also powerful and necessary. ... More >
By Matthew ,  November 27, 2013

Another Unicorn is Born: Snapchat and the Billion-Dollar Valuation Milestone

Recent research by Cowboy Ventures shows that only four internet companies per year for the past decade have reached the billion-dollar valuation milestone. Those that reach that milestone ... More >
By Matthew ,  November 25, 2013

Why Great PR Comes from the Entire Company, Not One Department

At its best, public relations is the outward facing part of your business, which means anybody who interacts outside of the company’s four walls is ... More >
By Matthew ,  November 7, 2013

Technology is Turning Public Relations into a Revenue Center (Rather Than a Cost Center)

For years public relations has been positioned and sold like an art, but today’s technology allows businesses to truly measure and analyze results. Going forward, ... More >
By Matthew ,  November 4, 2013
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Recent News

Matthew

Why News Engine Optimization is Even More Important Than SEO

By Matthew

February 9, 2017
Google loves news. Or more accurately, it loves new, unique content. It slurps it up and favors it over rehashed, buzzword laden, keyword optimized content. ...

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Matthew

PR Power: How to Encourage the Right Individuals to Carry Your Message

By Matthew

January 23, 2017
Here’s a mistake too many companies make when looking to spread their message: assuming that if they try to reach the mass market they will ...
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