ICYMI: Rogue Missiles and Decentralizing Jesus

Launch Failures = Successful PR Strategy This week, Elon Musk generated quite a bit of attention for tweeting a SpaceX video of numerous Falcon rocket ... More >

DollarShaveClub.com – Our Blades (and Branding) Are Fing Great!

Michael Durbin, CEO of Dollar Shave Club called into question the brand communications strategies of startups that "try to hard to grab the mic too often." He ... More >

Techmeme: How Project SHIELD Got Built Brian Caulfield/NVIDIA

Today, Brian Caulfield has shown how much he understands what passionate customers and followers of Nvidia care about. ... More >

Rackspace Tells the Story of the(ir) Cloud

Hosting provider Rackspace created this video to tell the story of “the cloud.” Or, rather, their cloud and their concept of the open cloud. Because ... More >

Telling a Compelling Story with Video

Sometimes a video is the only way to tell your company, product or service story. These videos all have a simple formula: Problem > Solution > Benefits. ... More >