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ICYMI: Rogue Missiles and Decentralizing Jesus

Launch Failures = Successful PR Strategy This week, Elon Musk generated quite a bit of attention for tweeting a SpaceX video of numerous Falcon rocket ... More >
By Laura ,  September 16, 2017

DollarShaveClub.com – Our Blades (and Branding) Are Fing Great!

Michael Durbin, CEO of Dollar Shave Club called into question the brand communications strategies of startups that "try to hard to grab the mic too often." He ... More >
By Matthew ,  March 9, 2013

Techmeme: How Project SHIELD Got Built Brian Caulfield/NVIDIA

Today, Brian Caulfield has shown how much he understands what passionate customers and followers of Nvidia care about. ... More >
By Matthew ,  January 31, 2013

Rackspace Tells the Story of the(ir) Cloud

Hosting provider Rackspace created this video to tell the story of “the cloud.” Or, rather, their cloud and their concept of the open cloud. Because ... More >
By Matthew ,  October 17, 2012

Telling a Compelling Story with Video

Sometimes a video is the only way to tell your company, product or service story. These videos all have a simple formula: Problem > Solution > Benefits. ... More >
By Matthew ,  October 22, 2010

Recent News

Matthew

Why News Engine Optimization is Even More Important Than SEO

By Matthew

February 9, 2017
Google loves news. Or more accurately, it loves new, unique content. It slurps it up and favors it over rehashed, buzzword laden, keyword optimized content. ...

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Matthew

PR Power: How to Encourage the Right Individuals to Carry Your Message

By Matthew

January 23, 2017
Here’s a mistake too many companies make when looking to spread their message: assuming that if they try to reach the mass market they will ...
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