InsideVenture, Inc. visits the NYSE to announce a new IPO product. In honor of the occasion, Mona DeFrawi, CEO, and David Weild, Executive Chairman, ring The Opening Bell.  Tim Mullaney of Bloomberg describes the concept in detail.

InsideVenture Intros Hybrid-IPOs at NYSE June 1, 2009 from Matthew Stotts on Vimeo.

InsideVenture is unveiling changes to the initial public offering process that aims to open the IPO market to a greater number of growth companies and increase opportunities for long-term small cap investors. Dubbed “hippos,” these Hybrid Private-Public Offerings unite late-stage venture and strategic investors with long-term fundamentally-oriented institutional investors to provide one closely held, small to mid-cap public offering dominated by investors committed to the long-term growth prospects of the company with some percentage of the shares reserved for retail investors.