MOTO Development Group

MOTO Development Group – the consumer electronics product design and strategy group that Tenor has advised for three and a half years – has been acquired by Cisco. The acquisition is clear validation of MOTO’s strategy driven consumer electronics development and the engineering execution that delivered game changing products and product-service combinations that disrupt product segments and create entirely new product categories.

At the start of this year MOTO had its biggest ever showing at the 2010 Consumer Electronics Show in Las Vegas. The insights and analysis of the smartphone horse race between the Apple iPhone and its rivals, Motorola Droid, HTC Droid Eris and Google’s Nexus One, captured the attention of the entire mobile phone industry and generated hundreds of news stories for several days straight.

Congratulations to Daniell, Gregor, David and the entire team in San Francisco and Hong Kong.