About ICYMI: Here’s our weekly pick of news items impacting the innovation ecosystem.
Mary Meeker’s Internet Trend 2017 report presented at Recode Code Conference 5/31/17
Takeaway: Mobile ad dollars continue to consolidate: 85% of new online advertising dollars now go to Google and Facebook.
“High Anxiety and High Opportunity: How to Win at Broadcast TV”
Takeaway: In my nearly 15 years working with business executives, those who strategically incorporate a broadcast news strategy into their marketing mix will see value. The effort must be deliberate and address brand goals and objectives (vanity isn’t a strategy, folks).
Enterprise Tech: When it’s hot, it’s hot!
This week, there were three $100M plus rounds in the enterprise tech space, from cloud security provider Netskope, security startup Illumio, and financial services data provider Addepar.
Takeaway: Following 4 straight quarters of decreasing investment, investors poured a record-breaking $5 billion dollars into enterprise technology startups in the first quarter of 2017 alone – a nearly 80% increase from the previous quarter – across a record number of 237 deals.
Tenor: Strategic Communications from a Growth Mindset