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Yo Adrian! The Power of Branding and Naming VC Firms

A company's name is a crucial component of its brand strategy, but how do you select a name that will last? ... More >
By Matthew Stotts ,  October 21, 2013

How Busy Venture Capitalists Pick and Prioritize Industry Events

There are so many events you could attend, so many places you could put your energy! How do you choose? ... More >
By Matthew Stotts ,  October 14, 2013

Why It’s Not Just Social Media, It’s Human Media

If you're thinking of social media as just that, you're missing the point. Instead, focus on how it humanizes our networks. ... More >
By Matthew Stotts ,  October 7, 2013

Venture Capital Firms Increasing Investments in Marketing and Communications

Some firms stand out as they invest aggressively in public relations by hiring experienced communications professionals and well-known journalists. ... More >
By Matthew Stotts ,  October 2, 2013

Applebee’s Overnight Social Media Meltdown

It may have turned out to be a tempest in a social media teapot, and it won’t affect Applebee’s business in any significant way, but it is an ... More >
By Matthew Stotts ,  March 13, 2013

Dial for Smiles: the cold calling alternative

Making that first phone call can suck until you realize there's another human being on the other end of the line and you might have a chance to ... More >
By Matthew Stotts ,  March 12, 2013
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Recent News

Matthew Stotts

The Secret Structure of a Compelling Blog Post

By Matthew Stotts

September 23, 2020
Are you an expert in quantum physics? What about performance psychology or interior design? Do you know how to read body language or the Latin ...

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Matthew Stotts

PR Power: How to Encourage the Right Individuals to Carry Your Message

By Matthew Stotts

January 23, 2017
Here’s a mistake too many companies make when looking to spread their message: assuming that if they try to reach the mass market they will ...
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