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Where I Go For a Little Brand Strategy Inspiration

I hear it from my teenager, “Dad’s watching YouTube again!” Seriously though… it’s for work! In addition to the free entertainment (well, free until I’m ... More >
By Matthew ,  December 18, 2018

ICYMI – Ad Money, TV Tips, $100M for Enterprise Tech

About ICYMI: Here’s our weekly pick of news items impacting the innovation ecosystem. Mary Meeker’s Internet Trend 2017 report presented at Recode Code Conference 5/31/17 ... More >
By Laura ,  June 9, 2017

DollarShaveClub.com – Our Blades (and Branding) Are Fing Great!

Michael Durbin, CEO of Dollar Shave Club called into question the brand communications strategies of startups that "try to hard to grab the mic too often." He ... More >
By Matthew ,  March 9, 2013

Rackspace Tells the Story of the(ir) Cloud

Hosting provider Rackspace created this video to tell the story of “the cloud.” Or, rather, their cloud and their concept of the open cloud. Because ... More >
By Matthew ,  October 17, 2012

Public Relations, a Topic That Is Tricky to Define

Stuart Elliot, the advertising industry beat reporter at the New York Times wrote about an effort by PR pros to rewrite the definition of the ... More >
By Matthew ,  March 2, 2012

Facebook Marketing Conference NYC 2012

Brand marketers and even consumers who still wonder why Facebook is useful, powerful and just getting started, should watch the opening keynote from FMC 2012 ... More >
By Matthew ,  February 29, 2012

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Matthew

Where I Go For a Little Brand Strategy Inspiration

By Matthew

December 18, 2018
I hear it from my teenager, “Dad’s watching YouTube again!” Seriously though… it’s for work! In addition to the free entertainment (well, free until I’m ...

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Matthew

PR Power: How to Encourage the Right Individuals to Carry Your Message

By Matthew

January 23, 2017
Here’s a mistake too many companies make when looking to spread their message: assuming that if they try to reach the mass market they will ...
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