Where I Go For a Little Brand Strategy Inspiration

I hear it from my teenager, “Dad’s watching YouTube again!” Seriously though… it’s for work! In addition to the free entertainment (well, free until I’m ... More >

ICYMI: Rogue Missiles and Decentralizing Jesus

Launch Failures = Successful PR Strategy This week, Elon Musk generated quite a bit of attention for tweeting a SpaceX video of numerous Falcon rocket ... More >

ICYMI: VC branding, Toronto’s AI Expert, and BusinessWeek Redesign

Here at Tenor, we’re big fans of “The 20 Minute VC” podcast, produced by Harry Stebbings. We flag a recent interview with angel investor Elad ... More >

High Anxiety and High Opportunity: How to Win at Broadcast TV

When you prepare to appear on broadcast television, it can sometimes feel like there’s a thin line between big opportunities and sheer terror. For example, ... More >

Yo Adrian! The Power of Branding and Naming VC Firms

A company's name is a crucial component of its brand strategy, but how do you select a name that will last? ... More >

DollarShaveClub.com – Our Blades (and Branding) Are Fing Great!

Michael Durbin, CEO of Dollar Shave Club called into question the brand communications strategies of startups that "try to hard to grab the mic too often." He ... More >