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ICYMI: Rogue Missiles and Decentralizing Jesus

Launch Failures = Successful PR Strategy This week, Elon Musk generated quite a bit of attention for tweeting a SpaceX video of numerous Falcon rocket explosions. Normally, most ... More >
By Laura ,  September 16, 2017

High Anxiety and High Opportunity: How to Win at Broadcast TV

When you prepare to appear on broadcast television, it can sometimes feel like there’s a thin line between big opportunities and sheer terror. For example, one of our ... More >
By Laura ,  May 22, 2017

Why News Engine Optimization is Even More Important Than SEO

Google loves news. Or more accurately, it loves new, unique content. It slurps it up and favors it over rehashed, buzzword laden, keyword optimized content. Given how much ... More >
By Matthew Stotts ,  February 9, 2017

How to Measure the Success of Communications Campaigns

Creating buzz for your brand is something we excel at. We’re researchers, and we think like journalists to reverse-engineer your message into the stories that the top-tier media ... More >
By Matthew Stotts ,  May 28, 2016

Startup PR Tips for CES 2015

Tenor conducted a media analysis of International CES 2014 to find the best PR and Marketing strategies for startups attending the consumer electronics show in Las Vegas in ... More >
By Matthew Stotts ,  December 11, 2014

Meeting the VC Press at the New York Stock Exchange + Fast Company Article

Last week we had the opportunity to hear from top business and financial journalists at the New York Stock Exchange. It was the bi-annual Strategic Communications Group meeting ... More >
By Laura ,  March 7, 2014
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Recent News

Matthew Stotts

The Secret Structure of a Compelling Blog Post

By Matthew Stotts

September 23, 2020
Are you an expert in quantum physics? What about performance psychology or interior design? Do you know how to read body language or the Latin ...

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Matthew Stotts

PR Power: How to Encourage the Right Individuals to Carry Your Message

By Matthew Stotts

January 23, 2017
Here’s a mistake too many companies make when looking to spread their message: assuming that if they try to reach the mass market they will ...
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