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Choosing the Right Business Event in Four Simple Steps

Do a quick Google search of your industry, plus the word “event” or “conference” and it will soon be clear: there are hundreds, maybe even thousands of events ... More >
By Ella Kerr ,  May 22, 2020

Hardware Startups Have Options, But It’s a Mistake to Explore Them All

Few things are as difficult as launching and scaling your own business. For every success we read about in TechCrunch, there are dozens of companies that flame out ... More >
By Matthew Stotts ,  October 15, 2018

ICYMI: EdTech Uptick, P2P FinTech and Trump Taps Tech

It’s been a busy summer Friday on the retail front, with Amazon buying Whole Foods for nearly $14 billion and Walmart announcing they’re acquiring the popular men’s online ... More >
By Laura ,  June 16, 2017

Venture Capital Isn’t About Deals; It’s About People

While people who follow the venture capital world spend a lot of time talking about deals, everyone who’s successful in this industry knows it’s first and foremost about ... More >
By Matthew Stotts ,  January 22, 2014

Dreamforce Ranks as the Must-Attend Enterprise Tech Conference

Salesforce.com’s Dreamforce conference has become the cloud computing event of the year — it has even surpassed Interop CES and Gartner Symposium as the must-attend enterprise tech conference. ... More >
By Matthew Stotts ,  December 11, 2013

DollarShaveClub.com – Our Blades (and Branding) Are Fing Great!

Michael Durbin, CEO of Dollar Shave Club called into question the brand communications strategies of startups that "try to hard to grab the mic too often." He ... More >
By Matthew Stotts ,  March 9, 2013
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Matthew Stotts

The Secret Structure of a Compelling Blog Post

By Matthew Stotts

September 23, 2020
Are you an expert in quantum physics? What about performance psychology or interior design? Do you know how to read body language or the Latin ...

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PR Power: How to Encourage the Right Individuals to Carry Your Message

By Matthew Stotts

January 23, 2017
Here’s a mistake too many companies make when looking to spread their message: assuming that if they try to reach the mass market they will ...
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