Hardware Startups Have Options, But It’s a Mistake to Explore Them All

Few things are as difficult as launching and scaling your own business. For every success we read about in TechCrunch, there are dozens of companies ... More >

ICYMI: Rogue Missiles and Decentralizing Jesus

Launch Failures = Successful PR Strategy This week, Elon Musk generated quite a bit of attention for tweeting a SpaceX video of numerous Falcon rocket ... More >

Startup PR Tips for CES 2015

Tenor conducted a media analysis of International CES 2014 to find the best PR and Marketing strategies for startups attending the consumer electronics show in ... More >

The Power of Storytelling: If You Think It Sounds Like Lying, Think Again

Storytelling sounds like lying, but it's not. It's a deeply human way of understanding abstract facts, figures and events. It is also powerful and necessary. ... More >

Venture Capital Firms Increasing Investments in Marketing and Communications

Some firms stand out as they invest aggressively in public relations by hiring experienced communications professionals and well-known journalists. ... More >

DollarShaveClub.com – Our Blades (and Branding) Are Fing Great!

Michael Durbin, CEO of Dollar Shave Club called into question the brand communications strategies of startups that "try to hard to grab the mic too often." He ... More >