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https://consumervaluecreation.com/2018/03/11/the-effects-of-brand-communities-on-brand-trust/

More than a Leg to Stand On – 3 Marketing Must-haves

We’ve all heard the cry at then end of the quarter on in the annual budgeting meeting – we just need ONE…killer PR piece, awesome ad, or customer ... More >
By Matthew Stotts ,  July 18, 2019
https://cdn2.hubspot.net/hubfs/4272994/State%20of%20Journalism%202019%20final%20deck.pdf

State of Journalism: How Making Friends with Social Media and Morning Pitches Can Do Wonders for your Relationship with Journalists

We all remember when Donald Trump called out journalist Jim Acosta in the middle of a press conference due to the tough questions he was presenting. The president ... More >
By Ella Kerr ,  July 9, 2019

Your RFP is Killing You

You can’t spell strategy with RFP. But that is not what we tell our marketing employees when we ask them to interview third party agencies in order to ... More >
By Ella Kerr ,  March 8, 2019

Hardware Startups Have Options, But It’s a Mistake to Explore Them All

Few things are as difficult as launching and scaling your own business. For every success we read about in TechCrunch, there are dozens of companies that flame out ... More >
By Matthew Stotts ,  October 15, 2018

ICYMI: Rogue Missiles and Decentralizing Jesus

Launch Failures = Successful PR Strategy This week, Elon Musk generated quite a bit of attention for tweeting a SpaceX video of numerous Falcon rocket explosions. Normally, most ... More >
By Laura ,  September 16, 2017

Startup PR Tips for CES 2015

Tenor conducted a media analysis of International CES 2014 to find the best PR and Marketing strategies for startups attending the consumer electronics show in Las Vegas in ... More >
By Matthew Stotts ,  December 11, 2014
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The Secret Structure of a Compelling Blog Post

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September 23, 2020
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Here’s a mistake too many companies make when looking to spread their message: assuming that if they try to reach the mass market they will ...
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