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Hardware Startups Have Options, But It’s a Mistake to Explore Them All

Few things are as difficult as launching and scaling your own business. For every success we read about in TechCrunch, there are dozens of companies that flame out ... More >
By Matthew Stotts ,  October 15, 2018

ICYMI: Rogue Missiles and Decentralizing Jesus

Launch Failures = Successful PR Strategy This week, Elon Musk generated quite a bit of attention for tweeting a SpaceX video of numerous Falcon rocket explosions. Normally, most ... More >
By Laura ,  September 16, 2017

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Matthew Stotts

13 Tips For Persuasive Business Writing

By Matthew Stotts

June 28, 2021
I’m a terrible writer and so can you. [this piece previously appeared on Medium with the title above] Our business writing is often so bad ...

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Matthew Stotts

PR Power: How to Encourage the Right Individuals to Carry Your Message

By Matthew Stotts

January 23, 2017
Here’s a mistake too many companies make when looking to spread their message: assuming that if they try to reach the mass market they will ...
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