ICYMI: Smart Home Security – Issue 18.43

I Can HaaS Security? Smart home security startup Angee has pivoted its business model to HaaS–or Hardware as a Service– declining to charge customers its formerly ... More >

ICYMI: Rogue Missiles and Decentralizing Jesus

Launch Failures = Successful PR Strategy This week, Elon Musk generated quite a bit of attention for tweeting a SpaceX video of numerous Falcon rocket ... More >

ICYMI – Ad Money, TV Tips, $100M for Enterprise Tech

About ICYMI: Here’s our weekly pick of news items impacting the innovation ecosystem. Mary Meeker’s Internet Trend 2017 report presented at Recode Code Conference 5/31/17 ... More >

High Anxiety and High Opportunity: How to Win at Broadcast TV

When you prepare to appear on broadcast television, it can sometimes feel like there’s a thin line between big opportunities and sheer terror. For example, ... More >

PR Power: How to Encourage the Right Individuals to Carry Your Message

Here’s a mistake too many companies make when looking to spread their message: assuming that if they try to reach the mass market they will ... More >

How to Measure the Success of Communications Campaigns

Creating buzz for your brand is something we excel at. We’re researchers, and we think like journalists to reverse-engineer your message into the stories that ... More >