Your RFP is Killing You

You can’t spell strategy with RFP. But that is not what we tell our marketing employees when we ask them to interview third party agencies in order to ... More >

ICYMI: Smart Home Security – Issue 18.43

I Can HaaS Security? Smart home security startup Angee has pivoted its business model to HaaS–or Hardware as a Service– declining to charge customers its formerly publicized MSRP of ... More >

ICYMI: Rogue Missiles and Decentralizing Jesus

Launch Failures = Successful PR Strategy This week, Elon Musk generated quite a bit of attention for tweeting a SpaceX video of numerous Falcon rocket explosions. Normally, most ... More >

ICYMI – Ad Money, TV Tips, $100M for Enterprise Tech

About ICYMI: Here’s our weekly pick of news items impacting the innovation ecosystem. Mary Meeker’s Internet Trend 2017 report presented at Recode Code Conference 5/31/17 Takeaway: Mobile ad ... More >

High Anxiety and High Opportunity: How to Win at Broadcast TV

When you prepare to appear on broadcast television, it can sometimes feel like there’s a thin line between big opportunities and sheer terror. For example, one of our ... More >

PR Power: How to Encourage the Right Individuals to Carry Your Message

Here’s a mistake too many companies make when looking to spread their message: assuming that if they try to reach the mass market they will hit their target ... More >