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It’s time to put the “Start” in “Start Up”

Most anyone can point to a childhood dream they coddled as a child or young adult: a yoga studio, a bakery, a music app they are certain will ... More >
By Ella Kerr ,  March 29, 2019

ICYMI: Smart Home Security – Issue 18.43

I Can HaaS Security? Smart home security startup Angee has pivoted its business model to HaaS–or Hardware as a Service– declining to charge customers its formerly publicized MSRP of ... More >
By Tim Hay ,  October 28, 2018

Hardware Startups Have Options, But It’s a Mistake to Explore Them All

Few things are as difficult as launching and scaling your own business. For every success we read about in TechCrunch, there are dozens of companies that flame out ... More >
By Matthew Stotts ,  October 15, 2018

Startup PR Tips for CES 2015

Tenor conducted a media analysis of International CES 2014 to find the best PR and Marketing strategies for startups attending the consumer electronics show in Las Vegas in ... More >
By Matthew Stotts ,  December 11, 2014

Another Unicorn is Born: Snapchat and the Billion-Dollar Valuation Milestone

Recent research by Cowboy Ventures shows that only four internet companies per year for the past decade have reached the billion-dollar valuation milestone. Those that reach that milestone ... More >
By Matthew Stotts ,  November 25, 2013

DollarShaveClub.com – Our Blades (and Branding) Are Fing Great!

Michael Durbin, CEO of Dollar Shave Club called into question the brand communications strategies of startups that "try to hard to grab the mic too often." He ... More >
By Matthew Stotts ,  March 9, 2013
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Matthew Stotts

The Secret Structure of a Compelling Blog Post

By Matthew Stotts

September 23, 2020
Are you an expert in quantum physics? What about performance psychology or interior design? Do you know how to read body language or the Latin ...

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PR Power: How to Encourage the Right Individuals to Carry Your Message

By Matthew Stotts

January 23, 2017
Here’s a mistake too many companies make when looking to spread their message: assuming that if they try to reach the mass market they will ...
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