With over a decade of strategic communications experience, Laura Cruz is an asset to every client of Tenor. Laura develops and refines communications strategies that succeed to expert execution and attention to detail. She collaborates with clients to develop compelling content and works with journalists on news and feature stories. Laura also has extensive experience creating press conferences, media round tables and other client events that are proven to earn media and industry attention.
Before joining Tenor, Laura worked with venture capital, private equity, healthcare, technology and financial services clients at The Weiser Group, New York. There, Laura developed the national daily media distribution program for the NVCA, providing more than 400 members with the latest news on venture capital and tax reform. Laura also created and executed a national focus group of health insurance providers to improve the effectiveness of a leading medical product.